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BFH
Volume: 412.24K

BFH Stock Forecast & Price Target

BFH Analyst Ratings

Based on 11 analyst ratings
Hold
Strong Buy 27%
Buy 18%
Hold 27%
Sell 18%
Strong Sell 9%

Bulls say

Bread Financial Holdings is poised for strong growth due to its expanding network of retailers, increasing credit sales volume, and strategic partnerships with loyalty programs and grocery chains. Their 2026 expense guidance is conservative, indicating room for further cost-cutting measures. Additionally, their credit performance and operating leverage have been consistently strong, indicating potential for significant EPS growth and ROTCE expansion in future years. Overall, the combination of strong execution, potential for market share gains, and conservative guidance make BFH a promising investment opportunity.

Bears say

Bread Financial Holdings is facing headwinds, such as slowing NIM expansion and changing pricing, that may hinder its ability to continue accelerating credit sales and loan growth. While the company may still see top line growth in the near future, its current conservative estimates may not fully reflect this potential, making its current valuation of 1.75x tangible book value and 10x/9x EPS seem high. Additionally, there are risks to the downside if the company is unable to win more merchants or negotiate higher discount rates with them.

BFH has been analyzed by 11 analysts, with a consensus rating of Hold. 27% of analysts recommend a Strong Buy, 18% recommend Buy, 27% suggest Holding, 18% advise Selling, and 9% predict a Strong Sell.

This aggregate rating is based on analysts' research of Bread Financial Holdings Inc and is not a guaranteed prediction by Public.com or investment advice.

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FAQs About Bread Financial Holdings Inc (BFH) Forecast

Analysts have given BFH a Hold based on their latest research and market trends.

According to 11 analysts, BFH has a Hold consensus rating as of May 5, 2026. This rating is provided by third-party analysts and is not investment advice from Public.com.

Wall Street analysts have set a price target of $86.45, reflecting a 0.00% increase from the current stock price.

Financial analysts have set a price target of $86.45, indicating a 0.00% increase from the current stock price, but ratings and forecasts are frequently updated based on market conditions, earnings reports, and industry trends. This prediction is provided by third-party analysts and is not investment advice from Public.com.

Bread Financial Holdings Inc (BFH)

Volume: 412.24K

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