
Viant Technology (DSP) Stock Forecast & Price Target
Viant Technology (DSP) Analyst Ratings
Bulls say
Viant Technology is poised for strong growth as it benefits from the pain suffered by one of its major rivals, as the recent dust-up between The Trade Desk and Publicis has driven more marketer interest towards Viant. The company's unique Household ID covers 95% of the US, giving it an edge over competitors such as The Trade Desk and RampID, and its recent acquisition of IrisID has boosted its bid volume and is expected to drive growth in connected TV (CTV) advertising. Additionally, Viant's strong client and tech momentum, along with its attractive valuation compared to its peers, make it a strong investment opportunity.
Bears say
Viant Technology is facing multiple challenges that contribute to a negative outlook on its stock. The company's limited TVision panel, competition from other DSPs, and potential disruptions from its latest AI-powered platform rollout may hinder its growth potential. Furthermore, macro pressures and uncertainties, including tariff-related concerns, could lead to a decrease in digital ad spending by the company's customers. Lastly, the rise of AI technology in the advertising industry could limit available inventory for independent DSPs like Viant.
This aggregate rating is based on analysts' research of Viant Technology and is not a guaranteed prediction by Public.com or investment advice.
Viant Technology (DSP) Analyst Forecast & Price Prediction
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