
eBay (EBAY) Stock Forecast & Price Target
eBay (EBAY) Analyst Ratings
Bulls say
eBay is poised for success due to its strong revenue and GMV growth, driven by continued momentum in strategic focus categories and a successful acquisition of fashion resale app Depop. Despite macroeconomic headwinds in certain international markets, diversification and cross-border trade opportunities help mitigate risks for eBay. Additionally, the company's focus on leveraging technology, such as AI, for improved search and discovery capabilities show potential for long-term growth and efficiency.
Bears say
eBay is currently performing well with strong 1Q26 results and GMV growth, driven by broad-based strength in categories and the use of AI. While there is skepticism about the sustainability of this growth, eBay still has room for further expansion, as seen in Europe's trailing experience. However, the potential investment cycle with Depop could pose a risk, though eBay has ample room to allocate investments after the deal closes. Looking ahead from '26E-'31E, eBay has the potential for sustainable double-digit GMV and low-teens revenue growth, supported by mid-to-high-teens EPS growth. Optimized advertising and an increasing number of active buyers are also driving factors for eBay's growth, though difficult comparisons could become a challenge in the coming quarters.
This aggregate rating is based on analysts' research of eBay and is not a guaranteed prediction by Public.com or investment advice.
eBay (EBAY) Analyst Forecast & Price Prediction
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